Ratings of photos based on contrast (raw scores)įor the type of photos that they will like or share, it was found that rural photos in general are more likely to be liked or shared on social media. This could be explained by the differences in contrast levels and the content (rural or urban). While high contrast photos were rated highest, middle and low contrast photos were found to be higher in urban areas. It was found that for the ratings, high contrast photos for scored highest for both urban and rural photos followed by the middle, then low contrast. Finally, after ranking, they laid out their reasons for preferring such photos. With the same set of photos, they were then asked to rank the photos according to their preference. Afterwards, they were asked whether they will like or share the photos on social media. Participants were asked to rate a set of photo depending of which type of condition they were placed (urban or rural). Preference for certain types of photos were based on ratings, rankings, and possible liking or sharing of the photos of different contrast levels and content. Sample set of photos with different contrast levels Sample set of rural photos with different contrast levels
Also, a specific element of the photos, the presence of humans, was manipulated to test for possible preference effects. Contrast levels were edited such that three levels would be yielded (high, mid, low). Specifically, we wanted to determine whether the type of content and contrast levels of landscape photos have significant effects for preference.įor this study, content of the photos used were either in rural or urban settings. With such evidences on how photos are immensely propagated on social media, we wanted to know the reasons behind the engagement brought about by photos. preset combinations of color manipulations) are increasingly being used to enhance the visual aesthetics (and popularity) of photos. These findings are now even evident in the growing number of photo editing apps such as Instagram or Snapchat. This may be because of another thing they found out that photos garnered the highest average number of interaction as compared to other content such as link, album, video, or status. Another study shows that 75% of all the content of Facebook pages are photos. But regardless of the varying motivation behind our sharing behavior online, we can be sure that there is a reason behind it and we would want people to be engaged with whatever it is that we share.īut how do we increase the chances of people engaging with the things that we post?Ī study about Twitter and the users engagement depending on the content of the posts found out that users are more likely to Retweet posts that contain photos than those that contain videos, hashtags, stats, or links. With the vastness of technology nowadays, people found it natural to communicate through it mainly to convey our identity and to feel a sense of belonging. 0 notes Decem#Instacredit: The Effects of Contrast on the Perception of Pictures of Rural and Urban Landscapesīy Eloisa Calleja, Mina Beringuela, Eurielle Gregorio, Emelyn San Miguel, Kat Valdez
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